Blog & guides
Practical guides for AI-assisted commerce reporting
Setup walkthroughs, prompt playbooks, and notes from the engineering team on how connections stay reliable and safe.
Articles
Featured · Guides
What MCP means for ecommerce reporting
The Model Context Protocol turns marketplace and ad APIs into tools an assistant can call. Here is why that changes how sellers get their numbers.
October 6, 2026 · 6 min read
Guides
Connect Amazon Seller Central to Claude in ten minutes
A step-by-step walkthrough: create a workspace, authorize Amazon, issue an MCP token, and ask your first question in Claude Desktop.
September 29, 2026 · 5 min read
Playbooks
Ask better questions of your advertising data
Five habits that turn vague prompts into precise, comparable answers across Amazon Ads, Google Ads, and Meta.
September 15, 2026 · 7 min read
Engineering
Why connections stop working — and how automatic refresh prevents it
Access tokens expire, refresh tokens get revoked, and provider apps change. Here is what happens behind a connection that just keeps working.
August 27, 2026 · 6 min read
Security
Read tools, write tools, and keeping AI actions safe
Most questions only need data. When you want your assistant to act, the tool should say so — and you should approve it.
August 12, 2026 · 5 min read
Playbooks
One question, five marketplaces: reporting without spreadsheets
How sellers running Amazon across several countries — plus Noon — get a consolidated view without stitching exports together.
July 30, 2026 · 6 min read