Playbooks
Ask better questions of your advertising data
Five habits that turn vague prompts into precise, comparable answers across Amazon Ads, Google Ads, and Meta.
Product team, SellerPort MCP · · 7 min read
An assistant with live access to your ad accounts is only as useful as the questions you ask it. The same habits that make a good brief for an analyst make a good prompt.
1. Always name the period
“Last week” can mean the previous seven days or the previous calendar week. Say which, or give dates. For comparisons, name both periods: “this month to date versus the same days last month”.
2. Name the account or marketplace
If you run several profiles, say which one — “Amazon Ads, UAE profile” — or ask for a breakdown by profile. The assistant will ask when a question is ambiguous, but being explicit saves a round trip.
3. Define the metric you care about
ACOS, ROAS, and cost per purchase answer different questions. If you mean “spend divided by attributed sales”, say ACOS. If you compare channels, ask for the same metric everywhere.
4. Ask for the outliers, not the whole table
- “Which five campaigns spent the most with ACOS above 50%?”
- “Which search terms spent money without a conversion in the last 14 days?”
- “Which ad sets improved ROAS the most week over week?”
5. Separate looking from acting
Review the analysis first, then ask for a change in a separate, explicit message — “pause campaign 1234”. Write tools are labelled as such, and most MCP clients ask you to approve them.